Healthcare

Where to find customers who are home health agencies

This page is for vendors selling EMR, scheduling, EVV, and billing to home health and home-care agency owners — not for families searching 'home health near me.' Agency operators gather in NAHC-adjacent rooms, Facebook groups for owners, Axxess and WellSky and Homecare Homebase review threads, and YouTube videos about OASIS, PDGM, EVV, and staffing. They buy when a visit is not verified, when a clinician cannot complete a note in the driveway, when a payer recoupment lands, or when EVV fails in a rural county. This is not a clinic front desk: the 'location' is a car, a tablet, and a caregiver who might quit this week. Paste your URL into PainHuntr, filter asking, comparing, and frustrated posts, then reply from the inbox in the language of episodes, visits, and conditions of participation — not 'patient engagement' fluff.

Where home health agencies actually hang out

These are the rooms where home health agencies ask for recommendations, compare tools, and name the competitor they want to leave. Start here before you buy ads.

Facebooklarge private groups, owners and DONs
Home health and home care agency owner Facebook groups
Owner and director-of-nursing groups are where people paste Axxess or WellSky error screens, discuss EVV mismatches, and ask how to schedule a weekend visit when three aides called out. Threads about PDGM, OASIS-E, and a recoupment letter are buying committee notes. Private-duty home care owners (non-Medicare) mix in; their stack is lighter (scheduling, caregiver apps, family portals) than certified home health. Read the post before you assume they need OASIS.
Rules gotcha: Staffing agencies and 'we send you referrals' vendors have already been banned in many rooms. Disclose software. Never request a patient name, Medicare number, or visit log in the group. Do not harvest caregiver Facebook profiles.
Forumassociation, policy plus operations
National Association for Home Care & Hospice (NAHC) discussions
NAHC and state home-care association communities are where administrators talk about CMS rules, EVV, and which EMR survived a survey. Unlike Facebook, people often use agency names. Threads about conditions of participation, PEPPER reports, and 'our EMR cannot produce the record the surveyor wanted' are the spec. Hospice-adjacent conversations overlap but billing and the benefit period differ; do not paste a home-health OASIS pitch into a hospice bereavement thread.
Rules gotcha: Member and sponsor rules. Do not scrape the directory. Survey-prep threads are not a demo request. Conference badge scans are not a drip opt-in.
Reviewshigh intent, agency-sized
Capterra and G2 home health EMR reviews
Axxess, WellSky, Homecare Homebase, KanTime, and AxisCare reviews from 10–200 employee agencies describe mobile notes that fail offline, EVV that does not match the state aggregator, and billing that cannot handle PDGM. Two-star reviews after a survey finding or a price change are mid-switch. Filter private-duty reviews separately from Medicare-certified home health; AxisCare-style products and HCHB are not interchangeable even if Capterra lumps them.
Rules gotcha: Do not incentive-spam agencies for reviews. Do not quote a review that includes a patient or caregiver last name.
YouTubeadmin and DON comments
Home health operations and EMR tutorials
EMR walkthroughs and PDGM explainers attract comments from administrators who cannot get a clinician to finish a start-of-care in the app. Look for 'EVV exception', 'offline mode', and 'HCHB versus Axxess.' Staffing-shortage vlogs sometimes include the software complaint in the same breath as 'we cannot recruit' because the tablet workflow is part of why aides leave.
Rules gotcha: Do not pitch under a clinical wound-care video. Operations and billing videos only. No affiliate links under a competitor's official training.
LinkedInmulti-branch and PE-backed
Home health administrators and regional directors on LinkedIn
Regional directors and COOs of multi-branch agencies discuss EMR conversions after acquisitions, EVV in multiple states, and QA teams drowning in incomplete notes. If your ACV assumes more than one location, this room beats a Facebook group of brand-new licensees. Comments under posts about CMS proposed rules often name the software that cannot produce the report yet.
Rules gotcha: InMail that says 'we send you more referrals' is the staffing-spam they already block. Do not scrape CMS Care Compare or provider enrollment files into a cold sequence.
Redditclinician-heavy, some admins
r/HomeHealth and r/nursing home-care threads
Field clinicians describe the tablet: notes that crash, EVV geofence failures, and visit schedules that ignore drive time. That floor truth is what owners hear too late. Administrators sometimes ask which EMR to pick when opening an agency. Filter out patients asking how to get services — consumer intent. A nurse posting 'I will not work for an agency on X EMR' is a retention crisis that becomes a software conversation in the owner's group the same week.
Rules gotcha: No vendor storefronts. Do not recruit nurses with a product link. Never request PHI. If a post is a patient-family plea for care, leave.
Slackinvite-only, modest
State association and vendor-adjacent operator Slacks
Some state home-care associations and EMR user-groups run Slack or similar for EVV go-lives and survey season. Signal is high because people paste exception reports. If you are the incumbent, this is retention. If you are not a member or sponsor, you should not be there. Public Facebook and Capterra remain the open layer.
Rules gotcha: Invite-only. Joining from a friend's login to hunt is a ban. Do not export channels. PHI in a screenshot is still PHI — do not copy it into your CRM.

How home health agencies talk about their problems

Search and replies land when you use their words, not your category name. These phrases show up in threads when they are close to buying or switching.

EVV exception in a rural county
OASIS-E start-of-care in the driveway
PDGM recoupment letter
Axxess versus WellSky versus HCHB
clinician note incomplete after the visit
geofence failed the checkout
conditions of participation survey
aide called out the weekend board
private duty versus Medicare certified
PEPPER report the EMR cannot run
offline mode on a tablet

What home health agencies complain about — and what that means

PainHuntr classifies conversations by intent: actively asking, comparing, frustrated, discussing, or a passing mention. The quotes below are the shape of demand, not a promise that a specific post is live today.

Frustrated
“EVV failed in a rural county again and the clinician still cannot finish OASIS in the driveway. Axxess support blamed the aggregator. We have incomplete notes, a PEPPER risk, and three aides who quit because the tablet workflow added unpaid minutes.”
Facebook agency-owner groups, r/HomeHealth clinician vents, and 2-star Capterra reviews after a survey.
Comparing
“Homecare Homebase versus Axxess versus WellSky for a two-branch Medicare agency that also runs a private-duty book. We need EVV in two states and a billing team that is not rebuilding PDGM in Excel.”
NAHC-adjacent discussions, LinkedIn COO threads, and YouTube EMR comparison comments.
Actively asking
“Looking for scheduling that respects drive time and a family portal that does not require our office to retype every aide note. Offline mode is mandatory. We are private duty today, maybe certified next year.”
Facebook private-duty owner groups and Capterra questions on AxisCare-class products.
Discussing
“The acquisition wants us on their EMR in a quarter. Field staff will walk if the app is worse. QA wants audit trails. Nobody has mapped which EVV exceptions will explode on day one.”
LinkedIn regional-director posts and NAHC conference follow-ups.
Mention
“Same EMR as last survey. Nurses complain about clicks but we are not migrating during flu season. EVV mostly works in town.”
YouTube comments under agency vlogs. Low intent unless a later reply names a recoupment or a failed surveyor request.

Search queries that surface home health agencies in buying mode

Paste these into Google, Reddit, or X search. They are the manual version of what PainHuntr runs when you paste a product URL.

site:nahc.org (Axxess OR WellSky OR "Homecare Homebase" OR EVV) (survey OR software)

site:capterra.com (Axxess OR WellSky OR KanTime OR AxisCare) (cons OR EVV OR OASIS)

("home health agency" OR "home care agency") (EVV OR PDGM OR OASIS) (software OR EMR)

site:youtube.com home health (Axxess OR EVV OR PDGM OR "Homecare Homebase")

site:facebook.com ("home health" OR "home care") (owner OR DON) (EVV OR Axxess OR scheduling)

site:reddit.com/r/HomeHealth (EMR OR Axxess OR EVV OR tablet) (crash OR slow OR switched)

How to reach home health agencies without getting ignored

Open with visits, EVV, OASIS, or the surveyor record they cannot produce — not with 'grow your census' unless they asked for referral marketing. NAHC and owner Facebook groups are full of staffing vendors; undeclared software pitches get lumped in and banned. Disclose. Never request a Medicare number or a caregiver SSN. If you touch PHI, take BAA talk to email. Certified home health and private-duty home care are different products; do not mix OASIS into a private-duty reply. Paste your URL into PainHuntr with Axxess, WellSky, or HCHB as the incumbent. Catch asking, comparing, and frustrated posts and reply from the inbox with an edited AI draft. Scraping CMS provider files for a drip is how DONs mute you and how you look like a data broker.

Frequently asked questions

Is this for families who need home health?

No. Families should use a physician referral, insurer directory, or Care Compare. This page is for vendors who want home health agency customers — owners, administrators, and DONs buying EMR, EVV, scheduling, and billing. 'Where to find home health' as a consumer query is a different intent.

Where do agencies actually switch EMRs?

After a survey finding, a recoupment, or an EVV go-live disaster, they ask in owner Facebook groups and read Capterra. NAHC and LinkedIn matter for multi-branch groups. Clinician Reddit is leading-indicator pain. New licensees on YouTube are earlier in the journey and often pick the first salesperson they meet — which is not always you if you only hunt Fortune-sized agencies.

Can I market in NAHC or state association communities?

Through sponsorship and exhibit rules, yes. Through a cold post in a survey-prep thread, no. Member directories are not lead lists. If you are invited into an EVV go-live Slack, you are there to fix exceptions, not to harvest emails.

How is home health different from a clinic or from occupational therapy as a buyer?

The work happens in homes, on tablets, with EVV and often OASIS or private-duty timesheets. A clinic EMR assumes a front desk. Occupational therapists may work for an agency or in a clinic; the agency owner is still the software buyer here. Use the occupational therapists page if you sell to OT private practices, not to home-health administrators.

What do I paste into PainHuntr?

Your product URL plus Axxess, WellSky, Homecare Homebase, or KanTime. The engine looks for asking, comparing, and frustrated conversations. Alerts during EVV or CMS news weeks are useful. Reply from the inbox; edit AI drafts so they do not mix hospice benefit periods with home-health episodes. Never auto-reply to a family's 'need care' post.

Related audiences

Reading 1,000 threads a month doesn't scale. PainHuntr does.

Paste your product URL. PainHuntr finds the conversations where home health agencies ask, compare, and complain on Reddit, X, Hacker News, YouTube, and review sites — then helps you reply, track what worked, and do it again.

Join the waitlist to get early access and help shape the product.