Where to find customers in healthcare
Clinicians and practice owners do not lurk on Product Hunt. They ask peers in specialty Facebook groups, private forums, and Reddit communities where a HIPAA story or an insurance denial is a Tuesday. If you sell into healthcare — EHR add-ons, patient communication, billing, scheduling, med-spa software, veterinary tools — the buying committee is often a tired owner-operator who already hates their current stack. This hub maps dentists, therapists, vets, pharmacists, telehealth practices, and the billers who live in the revenue-cycle pain. Outreach here is slower and more compliance-sensitive than SaaS Twitter; the pages below tell you where a useful reply is allowed and where a pitch will get you removed.
Who sells here
Healthtech startups, practice management tools, billing and RCM products, patient-engagement apps, and services that sell to independent clinics rather than hospital IT.
Audiences in this sector
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Frequently asked questions
Can I pitch in healthcare Facebook groups?
Usually no, not as a first message. Most specialty groups ban vendors. The allowed move is to answer a specific workflow question with no link, then wait until someone asks what you use. Several groups require you to disclose if you sell software. Read the rules of each group on the audience page before you post.
Do dentists and therapists hang out in the same places?
Almost never. Dentistry clusters around production, PPO write-offs, and DSO competition. Therapy clusters around insurance panels, no-shows, and note-writing time. Shared 'healthcare' targeting wastes crawl budget in your ads and wastes trust in your replies. Use the specialty page, not this hub, when you write outreach.
Are review sites useful for selling to clinics?
Capterra, G2, and Software Advice matter for EHR-adjacent tools with a sales team. For independent practices, Facebook comments, specialty forums, and YouTube 'day in the life of my practice software' videos carry more weight. A single detailed complaint about your competitor's support hold times is worth more than a generic 4.6-star average.
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